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SAP CRM concepts
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Knowledgebase » Volume 6 (2010) » Update 1 Strategies to Overcome SAP CRM User Adoption Challenges
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See how the Port of San Diego struggled with user adoption after the implementation of SAP CRM. Learn some of the expected (as well as unexpected) risks that an organization can encounter after introducing new software such as SAP CRM, and read about techniques to help end users embrace it. |
Categories: Best Practices, CRM, Project Management
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| End-user adoption refers to the moment when end users understand the value of a product (in this case, SAP CRM) and begin to fully use its functionality. It can also include the time after the adoption when end users find new and different ways to use SAP CRM in their business. |
In the previous articles on the Port of San Diego’s SAP CRM implementation, I covered how my team and I selected SAP, implemented it, and considered an upgrade or reimplementation. Now I describe some of the project management challenges for SAP CRM user adoption, what we tried, and what worked for our organization — along with our efforts to continue overcoming some of these challenges.
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